Marketing & Creative Communication

Aboutme.

I like ideas that don't just look good but land. That is why I combine creativity with marketing know-how and careful organisation, from the first idea to the finished result.

Yana Senn at her laptop

My path.

It all started with a small digital camera. I took photos, filmed and edited my pictures on the computer long before I knew it could become a profession. Training as a Mediamatikerin turned that curiosity into my craft, and every project added more marketing.

I combined my training at SBW Neue Medien with the technical vocational baccalaureate. There I learned how design, technology and communication work together.

My internship took me to GOLDINGER Immobilien. For two years I looked after social media, photographed and filmed properties, designed the twice-yearly customer magazine and planned campaigns for information evenings and open days. My final project was a pair of animated explainer videos.

On the side, I worked as a hostess: several times at Auto Zürich and twice at the WEF in Davos. So I also know trade fairs and events from the other side, right at the stand.

Since 2024 I have worked in marketing at CP Pump Systems. For much of 2024 and 2025 I was solely responsible for marketing there, from international trade fairs and brochures to the website and Christmas campaigns.

I took on my first freelance jobs in 2023. Today I support companies looking for marketing and design from a single source.

How I work.

From the first idea to the follow-up, everything stays in one pair of hands.

  1. 01

    Understand and concept

    Clarify goal, audience and idea, then develop a concept.

  2. 02

    Design

    Layouts, images, videos and copy that fit the brand.

  3. 03

    Organise and produce

    Quotes, print files, deadlines, suppliers and logistics until everything is ready.

  4. 04

    Communicate and follow up

    Make it visible on the right channels and review afterwards.

Career.

  1. 2024 – today
    CP Pump SystemsMarketing & communication
  2. 2021 – 2023
    GOLDINGER Immobilien AGMarketing internship, part of the training at SBW Neue Medien
  3. 2019 – 2023
    Mediamatikerin EFZApprenticeship at SBW Neue Medien
  4. 2019 – 2022
    Technical vocational baccalaureateBM1, alongside the apprenticeship

Further training

  • 2026 Vocational trainer course, Zentrum Bildung
  • 2026 Photography workshop with image editing

Languages

  • German
  • Swiss German
  • English, fluent
  • French, B1 (DELF certificate)

Tools.

Design & image
  • InDesign
  • Illustrator
  • Photoshop
  • Lightroom
  • Acrobat
  • Canva
Video
  • Premiere Pro
  • CapCut
Web
  • Craft CMS
  • TYPO3
  • Elementor
  • Shopify
Marketing & social
  • Meta Business Suite
  • Meta Ads
  • LinkedIn
  • Zoho One
Microsoft 365
  • Word
  • Excel
  • PowerPoint
  • Outlook
  • Teams
  • SharePoint
  • Forms
  • Planner
AI
  • ChatGPT
  • Claude
  • Midjourney
  • DeepL

Let's talk.

I look forward to hearing from you and to a first conversation.

LinkedInYana Senn