Print · CP Pump Systems
The CP Pump Systems brochures had grown over the years: structured differently, some with a fold-in flap, with different InDesign structures and, depending on the language, different content. That made maintenance and translation laborious.
I renewed, improved and adapted the existing brochures myself, expanded the content continuously and, at the end of 2025, developed a concept for standardisation.
1 · The concept
The goal is a uniform, modular brochure system: the same structure for all product areas, identical content in every language, DIN and ANSI standards side by side and a consistent brand presence. A pilot brochure serves as the reference, and the others follow step by step.
2 · One page, many languages
Every language version has the same structure and the same content. Translation was done with a translation agency, including into Chinese and Polish. For the US market there are separate versions in Letter format.
The example shows the company history from the Company Profile, a timeline I redesigned.
3 · Insights
The Company Profile and the product range brochure in particular were heavily revised and supplemented with new graphics such as the world map. Print preparation and reprints came on top.
Company Profile · 16 pages
Product range brochure · 8 pages
Product brochure, example MKP · 20 pages
4 · Overview
The brochures are printed and used by sales worldwide, at customer meetings, at trade fairs and wherever products are presented. They are also available online as downloads; I keep these versions up to date.
So that it is always clear which brochure is available in which language, in print or digitally, I keep an overview of all print and digital versions. New in 2026: editions in Czech and Slovak.
| Brochure | DE | EN | en-USA | FR | IT | PL | CN | CZ | SK | Total |
|---|---|---|---|---|---|---|---|---|---|---|
| Company and overview | ||||||||||
| Company Profile | 7 | |||||||||
| Product range | 9 | |||||||||
| Product brochures | ||||||||||
| MKP | 9 | |||||||||
| MKPL | 9 | |||||||||
| MKP-Bio | 5 | |||||||||
| MSKP | 3 | |||||||||
| MKPP | 3 | |||||||||
| EB | 5 | |||||||||
| ET | 5 | |||||||||
| ZMP | 3 | |||||||||
My tasks
I look forward to hearing from you and to a first conversation.
